Category "Sales & Marketing"

We live in an increasingly digital world, where interactions are confined to the text-based format, be it instant messaging or email.

As your sales team knows, reaching out to contacts who have already expressed interest in the products or services that you offer drastically increases your chances of a deal. Digital marketing is an excellent way to get noticed by your target audience, generate interest, and make them take the first step in a sales cycle – open up a line of communication.The Launchpad Team offers two types of digital marketing services to its clients: email campaigns and LinkedIn engagement. Both provide direct access to your potential customers and, when executed correctly, offer a sneak peek into their challenges and needs. Armed with this information, your sales executives will be able to provide tailored offerings and reduce the length of a sales cycle. Benefits of email marketingBenefits of LinkedIn marketing What problems outsourced digital marketing can address in your company ? Organic GrowthSales is an outbound activity and, while remaining one of the most efficient ways to close deals, requires full-time commitment and a dedicate sales force. Outsourcing digital marketing frees up the time of your sales team by continuously generating warm leads, which can then be turned into paying customers. Smart Allocation of ResourcesDigital marketing – be it via LinkedIn or email – allows even small businesses with limited resources to scale up their message, reaching customers across various demographics and regions. However, marketing is a science, driven by data, experimentation, and knowledge of the digital landscape. The Launchpad Group employs seasoned digital marketing professionals, who can skillfully map out and execute a strategy based on your unique needs.

A healthy sales pipeline depends on a strong lead generation strategy that is regularly reviewed and adjusted for optimal results. Nobody likes to be sold. Customers are looking to be engaged, to be listened to, and to be heard. Generating and nurturing a lead allows business to do just that – understand potential customers’ individual needs, devise a customized strategy, and showcase how its products or services are best suited to address these customers’ pain points.While lead generation campaigns drastically improve conversions, they require a substantial allocation of resources in terms of money, staff, and time. For many businesses such commitment is simply not feasible. Outsourcing is the answer. Why hire dozens of new employees, spend time and money on training them, and purchase expensive software when The Launchpad Team has the entire process set up and ready to go? Unlike most outsourcing centers, we offer a hybrid lead generation service, which means our strategy is based on a combination of telemarketing and digital marketing, maximizing our reach and engagement. Why Outsource Lead Generation ? Dedicated expertsProper lead generation requires a comprehensive strategy that will connect various interaction points with potential customers and use gathered information to create a detailed profile as a support tool for sales professionals. Smart resource planningOutsourcing lead generation is a substantially more affordable alternative to running campaigns internally. Coupled with strengthened sales potential, outsourcing this process creates a reliable partner that’s directly invested in the success of your business. Access to specialized technologiesThe Launchpad Team employs industry’s latest tech for such processes as email marketing, data retrieval, data management, and information analysis. Minimal riskBuilding an internal lead generation function is a heavy financial investment. As such, it presents serious risks should the results disappoint, especially for small businesses. Outsourcing solves this problem as it gives business owners the flexibility to stop, resume, and pause their partnership at any point. What Problems Outsourced Hybrid Lead Generation Can Address In Your Company ? Stronger EngagementEvery user has his/hers preferred mode of communication. For some it’s email, others appreciate quick LinkedIn interactions. Finally, there are those who are best engaged via a phone call. Limiting your outreach efforts to only one mode of interaction reduces the number of people you successfully engage. Long-Term Strategy & Immediate ResultsTelemarketing is typically a more direct approach to lead generation. As such, it delivers faster results. However, successful companies cannot rely entirely on short-term gains. Digital marketing allows businesses to build renewable sources of leads, which, upon initial set-up, require only smaller adjustments. Stronger EngagementEmail and LinkedIn marketing campaigns engage potential customers on a more consistent basis, nurturing leads over time, and ensuring that appointments that you get are even more qualified and sales ready when we get them on the phone.

Sales is the engine that drives a business forward. In addition to generating revenue, sales representatives communicate your brand’s image and message to the world. Professionalism, reliability, industry knowledge, creativity, and dedication are just some of the qualities a successful sales executive must possess. Finding a qualified person for the role presents a real challenge for many organizations. Furthermore, sales departments see one of the highest employee turnover rates, often times stretching budgetary limitations of businesses to the maximum. The Launchpad Team is proud to employ some of the best sales representatives on the market. Undergoing continuous training to keep up with industry trends and client needs, our sales team delivers exceptional results. Our consultants are equipped with the latest tools for phone outreach, lead generation, and data management – all to ensure value and quality. Grow your business with an outsourced sales team, built to represent your brand as an extension of your internal team. Why Outsource Sales ? Minimal Risk & Maximum RewardOutsourcing sales processes is significantly more affordable than recruiting and training a team internally. At the same time, working with experienced consultants whose success is directly tied to the amount of revenue they generate for your business ensures results. ScalabilityAs your business grows, you can easily increase your outsourced sales force. No need for additional headcount or office space. Higher Conversionhigh-performing sales professionals know how to find an individual approach to each lead. They are trained to overcome objections, stay focused and motivated, and identify uniquely appealing selling points. A significantly smaller number of leads end up getting wasted, resulting in more frequent and larger sales. What problems outsourced sales can address in your company ? Company GrowthVery few businesses can grow without an active sales force. While marketing your products and services is important, nothing beats the results-driven nature of sales. However, not everyone is equally successful at building a sales team. It’s a skill that is often honed and refined over time, which is why you want to entrust the responsibility to the most capable and experienced sales professionals. Customer InsightsA sales representative is often times the first point of contact with a potential customer. As such, he/she gathers vital intelligence on you customers’ needs, preferences, buying habits, budget, and challenges. This knowledge empowers businesses to adjust their strategies in a way that would maximize returns

There are a few crucial factors that make an event a success: sufficient revenue, engaging speakers, and happy attendees. Conference organizers tend to struggle with the last aspect, which creates significant problems. Weak attendance damages the reputation of an event among both sponsors and speakers, which can easily have a long-lasting damaging impact on the organizer. The Launchpad Team has been working with event production companies for years. We will assist you in ensuring your turnout rate is high and your attendees are engaged. Our Team Of Specialists Will Assist You With The Following: Making initial contact with prospects to identify potential and increase conversionsFollowing up with these prospects and inviting them to registerHelping to gather information prior to your event, to ensure a happy and engaged group of attendees Why Outsource Delegate Acquisitions ? Reduced CostsHiring and training a team to run pre-event campaigns are both time consuming and costly. Employee turnover rates in the event production industry are extremely high, meaning you constantly have to pump fresh energy into your sales team. FlexibilityIf your business is running only one or two events per year, it makes little sense to employ a sales team year round. Not only is it expensive, but these employees are likely to get demotivated during slow periods. Outsourcing eliminates this problem. Established SystemsHaving worked on a countless number of events globally, The Launchpad Team has the necessary expertise, staff, and technology to run telemarketing, email, and social media campaigns. We ensure that our agents are continuously trained and technology is up-to-date. Outsourcing allows you to tap into these resources.